Jennifer Leigh Brown

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User experience, UX, user interface design, best practices

Research

The Dangers of Recycling Personas

The new mobile app was going to be great. The project was finally approved and things were moving ahead. The project stakeholders were assembled for the first of many meetings. The topic: budget and timelines. The funding wasn’t what everyone had hoped for, nor was the schedule, so something had Read more…

By Jennifer Brown, 6 yearsSeptember 6, 2016 ago
Research

User Research Builds a Better Website and Stronger Brand

User research doesn’t just build a better website, it creates a better experience with your company and your brand. As part of a new global website project, I conducted user research on the existing site using a combination of interviews and observation. Because the users were across the world, I Read more…

By Jennifer Brown, 8 yearsJune 20, 2015 ago

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  • Customer-focused Content: Creating Content People Want and Need
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