Are these Assumptions Ruining Your Design? Defining the strategy, identifying goals and understanding your target audience is the first part of designing mobile experiences. Remembering that you are building an experience for a person, and not a tool for a device, needs to be at the core of your design Read more…
Designing for the Future Means Letting Go of the Past Responsive web design has changed the way we approach websites. It’s mainstream enough that most clients have an idea what is. Ask them to explain a responsive website and they may say “it’s a site that works on the desktop Read more…
While marketers acknowledge the importance of mobile, many haven’t taken steps to optimize all communications and assets for mobile users. Failing to design emails for mobile usage is one of the biggest mistakes a marketer can make. If you are guilty of lagging behind, these tips can help you avoid Read more…
WHY ARE YOU CREATING A MOBILE APP? This isn’t another post debating the merits of native apps versus web apps. It’s a fundamental question about why you are set on investing a chunk of your marketing budget in a unique, customized mobile solution. Let’s take away the common, less desirable Read more…
Have experienced one of these scenarios? Your CEO just got an iPad and wants you to build an app as part of your marketing efforts. But only 10% of your audience is using iOS. Your best customers insist that if you had an app specifically designed for their (insert new toy here) device to access Read more…
You know you need to optimize your website for mobile. What exactly does that mean? I’ve talked about mobile design considerations and statistics to prove why mobile design investment matters, this post will review considerations and best practices for optimizing for mobile. What does optimizing a site for mobile mean? Read more…
What does it cost to build a mobile app? That’s like asking what it costs to buy a car. It depends on the type of car you are buying. But let’s say you’ve never owned or researched buying a car, and you’re wondering what you need to think about budgeting Read more…