Artificial Intelligence (AI) tools present huge opportunities for marketers to improve what they do and how they do it. Whether saving time and resources, developing more targeted and effective ads, or uncovering possibilities buried in avalanches of data, marketers employing AI have much to gain. The implementation of AI-powered solutions Read more…
All chatbots are not created equal. What separates a good chatbot from a bad one? A good chatbot helps users accomplish something more efficiently. A great one makes it enjoyable. A bad bot wastes time, returns nonsense, and may annoy or frustrate users enough to drive them away. No one wants to Read more…
B2B marketers are embracing chatbots–but not every bot makes a B2B website experience better. A good chatbot helps users accomplish something more efficiently and can make a site more enjoyable. A bad chatbot wastes time, frustrates users and drives them to the competition. Any task that doesn’t require human interaction Read more…