Jennifer Leigh Brown

  • Home
  • Blog
  • Experience
  • Work

Artificial intelligence

Machine learning
Marketing

How to Leverage Artificial Intelligence in Marketing

Artificial Intelligence (AI) tools present huge opportunities for marketers to improve what they do and how they do it. Whether saving time and resources, developing more targeted and effective ads, or uncovering possibilities buried in avalanches of data, marketers employing AI have much to gain. The implementation of AI-powered solutions Read more…

By Jennifer Brown, 5 yearsJune 23, 2018 ago
Chatbot
User experience

Chatbox UX: Crafting Great Conversation

All chatbots are not created equal. What separates a good chatbot from a bad one? A good chatbot helps users accomplish something more efficiently. A great one makes it enjoyable. A bad bot wastes time, returns nonsense, and may annoy or frustrate users enough to drive them away. No one wants to Read more…

By Jennifer Brown, 5 yearsSeptember 20, 2017 ago
User experience

Build a Better B2B Chatbot

B2B marketers are embracing chatbots–but not every bot makes a B2B website experience better. A good chatbot helps users accomplish something more efficiently and can make a site more enjoyable. A bad chatbot wastes time, frustrates users and drives them to the competition. Any task that doesn’t require human interaction Read more…

By Jennifer Brown, 6 yearsJanuary 6, 2017 ago
Recent Posts
  • Customer-focused Content: Creating Content People Want and Need
  • Accessibility and Inclusivity: Distinctions in Experience Design
  • A Guide to Empathy Mapping
Categories
  • Content and writing
  • Marketing
  • Relevant Relics
  • Research
  • User experience
Let’s Connect

LinkedIn

Content, UX, and digital marketing strategist, writer, researcher, and consultant

contact@jleigh-brown.com

Copyright © 2018 Brompson Group LLC


  • Linkedin
  • Twitter
  • Home
  • Privacy Policy
Hestia | Developed by ThemeIsle