Minimize the Website Redesign Debate Does the prospect of a website redesign fill you with excitement or overwhelm you with dread? More than an online property, a website is a reflection of a company’s brand and its customer experience–and everyone has an opinion when it’s time for a redesign. When Read more…
Good Survey Design Leads to Good Data User surveys are popping up on websites and mobile apps everywhere. Well-designed ones yield helpful data. Poorly executed ones are a waste of time for users and researchers. Crafting a good questionnaire is a science, but luckily, substantial published research is available on Read more…
Don’t guess. Test. The debate was about the best color for the toolbar on the webpage. The design team was fond of a particular shade of blue while the product manager was advocating for a greener hue. Both parties had strong opinions about their choice. Who gets to decide? Was Read more…
How to Put Data to Work Everyone is talking about data. But not everyone is doing anything with it. Companies are inundated with daily onslaughts of information; however, sheer volume, and access to performance information are barriers to doing something with all those numbers. Being able to see what is happening to Read more…