Everyone is talking about content. Stressing its importance, bemoaning not having enough of it, making it the answer to every problem: Website traffic dropping? “We need new blog content.” Leads lagging? “If only we had a podcast series.” Lost the sale? “The competition had an interactive infographic and video.” For Read more…
Good Survey Design Leads to Good Data User surveys are popping up on websites and mobile apps everywhere. Well-designed ones yield helpful data. Poorly executed ones are a waste of time for users and researchers. Crafting a good questionnaire is a science, but luckily, substantial published research is available on Read more…
Instantly Improve Your Blog Whether you have been blogging for years or are just getting started, these writing tips can instantly improve your blog. The blogsphere is packed with marketing bloggers and would be thought-leaders competing for followers and search rankings. Quicker fixes with microblogging and the lures of social Read more…
You just won a big new piece of work. The schedule is tight and so is the budget. Luckily, the project proposal defined the deliverables and timeline, so the team can start immediately and knows exactly what they need to produce and when. But as the project unfolds, it quickly Read more…