Jennifer Leigh Brown

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Customer Perspective Post-Its
Content and writing

Customer-focused Content: Creating Content People Want and Need

Everyone is talking about content. Stressing its importance, bemoaning not having enough of it, making it the answer to every problem: Website traffic dropping? “We need new blog content.” Leads lagging? “If only we had a podcast series.” Lost the sale? “The competition had an interactive infographic and video.” For Read more…

By Jennifer Brown, 10 monthsMarch 30, 2022 ago
Content and writing

The Essential Guide to Effective Survey Questions

Good Survey Design Leads to Good Data User surveys are popping up on websites and mobile apps everywhere. Well-designed ones yield helpful data. Poorly executed ones are a waste of time for users and researchers. Crafting a good questionnaire is a science, but luckily, substantial published research is available on Read more…

By Jennifer Brown, 6 yearsApril 18, 2017 ago
Content and writing

Simple Tips to Improve Your Blog

Instantly Improve Your Blog Whether you have been blogging for years or are just getting started, these writing tips can instantly improve your blog. The blogsphere is packed with marketing bloggers and would be thought-leaders competing for followers and search rankings. Quicker fixes with microblogging and the lures of social Read more…

By Jennifer Brown, 6 yearsApril 6, 2017 ago
Content and writing

How to Annotate and Document UX Deliverables

You just won a big new piece of work. The schedule is tight and so is the budget. Luckily, the project proposal defined the deliverables and timeline, so the team can start immediately and knows exactly what they need to produce and when. But as the project unfolds, it quickly Read more…

By Jennifer Brown, 6 yearsJanuary 3, 2017 ago
Recent Posts
  • Customer-focused Content: Creating Content People Want and Need
  • Accessibility and Inclusivity: Distinctions in Experience Design
  • A Guide to Empathy Mapping
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