Jennifer Leigh Brown

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User experience

A Guide to Empathy Mapping

“Well, as a user, I wouldn’t do that.” “Our users aren’t going to worry about that.” “It’s my project. I know what users think.” We’ve all heard comments like this. These are phrases UX professionals do not say. As designers,...

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User experience

Planning for Website Personalization

Users’ expectations are high, and attention spans are short. There’s a multitude of alternative destinations if a website doesn’t present messaging, content, or functionality that immediately connects with what a visitor wants and needs. If a company is lucky enough...

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Research

Designing Effective Collaboration

Creating Work Sessions that Work Collaboration sounds great—until someone schedules another aimless “brainstorming” meeting. Bringing diverse people together can unleash their collective powers, but it takes more than a white board and Post-its. While there are many ways to approach...

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Chatbot
User experience

Chatbox UX: Crafting Great Conversation

All chatbots are not created equal. What separates a good chatbot from a bad one? A good chatbot helps users accomplish something more efficiently. A great one makes it enjoyable. A bad bot wastes time, returns nonsense, and may annoy Read more…

By Jennifer Brown, 3 years ago September 20, 2017
Machine learning
Marketing

How to Leverage Artificial Intelligence in Marketing

Artificial Intelligence (AI) tools present huge opportunities for marketers to improve what they do and how they do it. Whether saving time and resources, developing more targeted and effective ads, or uncovering possibilities buried in avalanches of data, marketers employing Read more…

By Jennifer Brown, 3 years ago June 23, 2018
Website planning
Marketing

Planning a Successful Website Re-Design

Project Planning Essentials This is the year you finally re-design your website. It’s long overdue, and while everyone from the CEO to the help desk agrees your company needs a new site, it falls to you to make it happen. Read more…

By Jennifer Brown, 3 years ago December 1, 2017
Whiteboard sketch
Research

The Power of Data-Informed Design

Minimize the Website Redesign Debate Does the prospect of a website redesign fill you with excitement or overwhelm you with dread? More than an online property, a website is a reflection of a company’s brand and its customer experience–and everyone Read more…

By Jennifer Brown, 4 years ago August 8, 2017
justinmind logo
User experience

Being a User Advocate in Marketing

Originally published by Justinmind, this UX and Prototyping Guru Q&A with me was also written by me. (Smart model btw!) Identifying user needs should be the driving force behind business goals in digital marketing. As a UX digital marketing champion Jennifer Leigh Read more…

By Jennifer Brown, 4 years ago July 8, 2017
Owned content
Marketing

Digital Marketing Mistakes

Top Ten Marketing Mistakes to Avoid When it comes to digital marketing, marketers have more responsibilities and choices than ever. With so many ever-changing options, even experienced digital marketers make mistakes. The Snapchat campaign the sales team loved went nowhere. Read more…

By Jennifer Brown, 4 years ago June 7, 2017
Marketing

New B2B Buyers for Industry 4.0

Hype regarding the Internet of Things (IoT) is inescapable. It has been described as part of the fourth industrial revolution, altering the way we work, relate and live. This digital transformation is a major focus for B2B marketers as they wonder Read more…

By Jennifer Brown, 4 years ago May 10, 2017

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