“Well, as a user, I wouldn’t do that.” “Our users aren’t going to worry about that.” “It’s my project. I know what users think.” We’ve all heard comments like this. These are phrases UX professionals do not say. As designers,...
Read moreUsers’ expectations are high, and attention spans are short. There’s a multitude of alternative destinations if a website doesn’t present messaging, content, or functionality that immediately connects with what a visitor wants and needs. If a company is lucky enough...
Read moreCreating Work Sessions that Work Collaboration sounds great—until someone schedules another aimless “brainstorming” meeting. Bringing diverse people together can unleash their collective powers, but it takes more than a white board and Post-its. While there are many ways to approach...
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All chatbots are not created equal. What separates a good chatbot from a bad one? A good chatbot helps users accomplish something more efficiently. A great one makes it enjoyable. A bad bot wastes time, returns nonsense, and may annoy Read more…
Artificial Intelligence (AI) tools present huge opportunities for marketers to improve what they do and how they do it. Whether saving time and resources, developing more targeted and effective ads, or uncovering possibilities buried in avalanches of data, marketers employing Read more…
Project Planning Essentials This is the year you finally re-design your website. It’s long overdue, and while everyone from the CEO to the help desk agrees your company needs a new site, it falls to you to make it happen. Read more…
Minimize the Website Redesign Debate Does the prospect of a website redesign fill you with excitement or overwhelm you with dread? More than an online property, a website is a reflection of a company’s brand and its customer experience–and everyone Read more…
Originally published by Justinmind, this UX and Prototyping Guru Q&A with me was also written by me. (Smart model btw!) Identifying user needs should be the driving force behind business goals in digital marketing. As a UX digital marketing champion Jennifer Leigh Read more…
Top Ten Marketing Mistakes to Avoid When it comes to digital marketing, marketers have more responsibilities and choices than ever. With so many ever-changing options, even experienced digital marketers make mistakes. The Snapchat campaign the sales team loved went nowhere. Read more…
Hype regarding the Internet of Things (IoT) is inescapable. It has been described as part of the fourth industrial revolution, altering the way we work, relate and live. This digital transformation is a major focus for B2B marketers as they wonder Read more…