Research

Designing Effective Collaboration

Creating Work Sessions that Work Collaboration sounds great—until someone schedules another aimless “brainstorming” meeting. Bringing diverse people together can unleash their collective powers, but it takes more than a white board and Post-its. While there are many ways to approach a collaborative session, a few key elements are critical to Read more…

By Jennifer Brown, ago
Research

The Power of Data-Informed Design

Minimize the Website Redesign Debate Does the prospect of a website redesign fill you with excitement or overwhelm you with dread? More than an online property, a website is a reflection of a company’s brand and its customer experience–and everyone has an opinion when it’s time for a redesign. When Read more…

By Jennifer Brown, ago
User experience

Being a User Advocate in Marketing

Originally published by Justinmind, this UX and Prototyping Guru Q&A with me was also written by me. (Smart model btw!) Identifying user needs should be the driving force behind business goals in digital marketing. As a UX digital marketing champion Jennifer Leigh Brown understands this: “We have to be artists, researchers, data Read more…

By Jennifer Brown, ago
User experience

Build a Better B2B Chatbot

B2B marketers are embracing chatbots–but not every bot makes a B2B website experience better. A good chatbot helps users accomplish something more efficiently and can make a site more enjoyable. A bad chatbot wastes time, frustrates users and drives them to the competition. Any task that doesn’t require human interaction Read more…

By Jennifer Brown, ago
Research

The Dangers of Recycling Personas

The new mobile app was going to be great. The project was finally approved and things were moving ahead. The project stakeholders were assembled for the first of many meetings. The topic: budget and timelines. The funding wasn’t what everyone had hoped for, nor was the schedule, so something had Read more…

By Jennifer Brown, ago