Jennifer Leigh Brown

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User experience

User experience, UX, user interface design, best practices

Customer Perspective Post-Its
Content and writing

Customer-focused Content: Creating Content People Want and Need

Everyone is talking about content. Stressing its importance, bemoaning not having enough of it, making it the answer to every problem: Website traffic dropping? “We need new blog content.” Leads lagging? “If only we had a podcast series.” Lost the sale? “The competition had an interactive infographic and video.” For Read more…

By Jennifer Brown, 3 yearsMarch 30, 2022 ago
Welcome
User experience

Accessibility and Inclusivity: Distinctions in Experience Design

The web is for everyone. When it is well designed. When it isn’t, it is a barrier. Creating frustration, denying access, failing to represent individuals, and disenfranchising groups. When designers and developers are successful, the web realizes its potential: working for all people. Accessible. Usable. Inclusive. But what does this Read more…

By Jennifer Brown, 3 yearsDecember 9, 2021 ago
Empathy map
User experience

A Guide to Empathy Mapping

“Well, as a user, I wouldn’t do that.” “Our users aren’t going to worry about that.” “It’s my project. I know what users think.” We’ve all heard comments like this. These are phrases UX professionals do not say. As designers, we are not the users. We don’t know what they Read more…

By Jennifer Brown, 7 yearsJune 27, 2018 ago
Amazon personalization
User experience

Planning for Website Personalization

Users’ expectations are high, and attention spans are short. There’s a multitude of alternative destinations if a website doesn’t present messaging, content, or functionality that immediately connects with what a visitor wants and needs. If a company is lucky enough to get users to its website, it should do everything in its Read more…

By Jennifer Brown, 7 yearsApril 3, 2018 ago
Buying stages map
Research

Designing Effective Collaboration

Creating Work Sessions that Work Collaboration sounds great—until someone schedules another aimless “brainstorming” meeting. Bringing diverse people together can unleash their collective powers, but it takes more than a white board and Post-its. While there are many ways to approach a collaborative session, a few key elements are critical to Read more…

By Jennifer Brown, 7 yearsJanuary 28, 2018 ago
Chatbot
User experience

Chatbox UX: Crafting Great Conversation

All chatbots are not created equal. What separates a good chatbot from a bad one? A good chatbot helps users accomplish something more efficiently. A great one makes it enjoyable. A bad bot wastes time, returns nonsense, and may annoy or frustrate users enough to drive them away. No one wants to Read more…

By Jennifer Brown, 8 yearsSeptember 20, 2017 ago
Whiteboard sketch
Research

The Power of Data-Informed Design

Minimize the Website Redesign Debate Does the prospect of a website redesign fill you with excitement or overwhelm you with dread? More than an online property, a website is a reflection of a company’s brand and its customer experience–and everyone has an opinion when it’s time for a redesign. When Read more…

By Jennifer Brown, 8 yearsAugust 8, 2017 ago
justinmind logo
User experience

Being a User Advocate in Marketing

Originally published by Justinmind, this UX and Prototyping Guru Q&A with me was also written by me. (Smart model btw!) Identifying user needs should be the driving force behind business goals in digital marketing. As a UX digital marketing champion Jennifer Leigh Brown understands this: “We have to be artists, researchers, data Read more…

By Jennifer Brown, 8 yearsJuly 8, 2017 ago
User experience

Build a Better B2B Chatbot

B2B marketers are embracing chatbots–but not every bot makes a B2B website experience better. A good chatbot helps users accomplish something more efficiently and can make a site more enjoyable. A bad chatbot wastes time, frustrates users and drives them to the competition. Any task that doesn’t require human interaction Read more…

By Jennifer Brown, 8 yearsJanuary 6, 2017 ago
Content and writing

How to Annotate and Document UX Deliverables

You just won a big new piece of work. The schedule is tight and so is the budget. Luckily, the project proposal defined the deliverables and timeline, so the team can start immediately and knows exactly what they need to produce and when. But as the project unfolds, it quickly Read more…

By Jennifer Brown, 8 yearsJanuary 3, 2017 ago

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  • Customer-focused Content: Creating Content People Want and Need
  • Accessibility and Inclusivity: Distinctions in Experience Design
  • A Guide to Empathy Mapping
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