Artificial Intelligence (AI) tools present huge opportunities for marketers to improve what they do and how they do it. Whether saving time and resources, developing more targeted and effective ads, or uncovering possibilities buried in avalanches of data, marketers employing AI have much to gain. The implementation of AI-powered solutions Read more…
Project Planning Essentials This is the year you finally re-design your website. It’s long overdue, and while everyone from the CEO to the help desk agrees your company needs a new site, it falls to you to make it happen. A website re-design is a high-profile investment that requires extensive Read more…
Top Ten Marketing Mistakes to Avoid When it comes to digital marketing, marketers have more responsibilities and choices than ever. With so many ever-changing options, even experienced digital marketers make mistakes. The Snapchat campaign the sales team loved went nowhere. The new landing page with the snarky chatbot failed to convert. Even Read more…
Hype regarding the Internet of Things (IoT) is inescapable. It has been described as part of the fourth industrial revolution, altering the way we work, relate and live. This digital transformation is a major focus for B2B marketers as they wonder how it will unfold in industrial and manufacturing environments. Why? Read more…
A time-strapped marketer’s guide This Q&A with me was originally published on B2B Marketing Q: “I have limited bandwidth for social, but this has become part of CX. How do I best manage my time? How fast, and how thoroughly, do I need to respond to customer inquiries on social?” You Read more…
Understanding the Differences and Drivers You’re launching a new product, and you’re ready. New ads, e-news and social media promos, literature, press releases, sales materials—you’ve got it covered. And it works. A prospect searches online and sees your Google AdWords. “Improve efficiency with the new ProductX – Download the white Read more…
While marketers acknowledge the importance of mobile, many haven’t taken steps to optimize all communications and assets for mobile users. Failing to design emails for mobile usage is one of the biggest mistakes a marketer can make. If you are guilty of lagging behind, these tips can help you avoid Read more…
WHY ARE YOU CREATING A MOBILE APP? This isn’t another post debating the merits of native apps versus web apps. It’s a fundamental question about why you are set on investing a chunk of your marketing budget in a unique, customized mobile solution. Let’s take away the common, less desirable Read more…
What does it cost to build a mobile app? That’s like asking what it costs to buy a car. It depends on the type of car you are buying. But let’s say you’ve never owned or researched buying a car, and you’re wondering what you need to think about budgeting Read more…