Research

Designing Effective Collaboration

Creating Work Sessions that Work Collaboration sounds great—until someone schedules another aimless “brainstorming” meeting. Bringing diverse people together can unleash their collective powers, but it takes more than a white board and Post-its. While there are many ways to approach a collaborative session, a few key elements are critical to Read more…

By Jennifer Brown, ago
Research

The Power of Data-Informed Design

Minimize the Website Redesign Debate Does the prospect of a website redesign fill you with excitement or overwhelm you with dread? More than an online property, a website is a reflection of a company’s brand and its customer experience–and everyone has an opinion when it’s time for a redesign. When Read more…

By Jennifer Brown, ago
Marketing

New B2B Buyers for Industry 4.0

Hype regarding the Internet of Things (IoT) is inescapable. It has been described as part of the fourth industrial revolution, altering the way we work, relate and live. This digital transformation is a major focus for B2B marketers as they wonder how it will unfold in industrial and manufacturing environments. Why? Read more…

By Jennifer Brown, ago
Research

5 Easy Steps to A/B Testing

Don’t guess. Test. The debate was about the best color for the toolbar on the webpage. The design team was fond of a particular shade of blue while the product manager was advocating for a greener hue. Both parties had strong opinions about their choice. Who gets to decide? Was Read more…

By Jennifer Brown, ago
Research

Performance Dashboard Design

How to Put Data to Work Everyone is talking about data. But not everyone is doing anything with it. Companies are inundated with daily onslaughts of information; however, sheer volume, and access to performance information are barriers to doing something with all those numbers. Being able to see what is happening to Read more…

By Jennifer Brown, ago
Research

The Dangers of Recycling Personas

The new mobile app was going to be great. The project was finally approved and things were moving ahead. The project stakeholders were assembled for the first of many meetings. The topic: budget and timelines. The funding wasn’t what everyone had hoped for, nor was the schedule, so something had Read more…

By Jennifer Brown, ago