User experience

Being a User Advocate in Marketing

Originally published by Justinmind, this UX and Prototyping Guru Q&A with me was also written by me. (Smart model btw!) Identifying user needs should be the driving force behind business goals in digital marketing. As a UX digital marketing champion Jennifer Leigh Brown understands this: “We have to be artists, researchers, data Read more…

By Jennifer Brown, ago
Marketing

Managing Social CX

A time-strapped marketer’s guide This Q&A with me was originally published on B2B Marketing Q: “I have limited bandwidth for social, but this has become part of CX. How do I best manage my time? How fast, and how thoroughly, do I need to respond to customer inquiries on social?” You Read more…

By Jennifer Brown, ago