Jennifer Leigh Brown

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User experience

Being a User Advocate in Marketing

Originally published by Justinmind, this UX and Prototyping Guru Q&A with me was also written by me. (Smart model btw!) Identifying user needs should be the driving force behind business goals in digital marketing. As a UX digital marketing champion Jennifer Leigh Brown understands this: “We have to be artists, researchers, data Read more…

By Jennifer Brown, 6 yearsJuly 8, 2017 ago
Marketing

Managing Social CX

A time-strapped marketer’s guide This Q&A with me was originally published on B2B Marketing Q: “I have limited bandwidth for social, but this has become part of CX. How do I best manage my time? How fast, and how thoroughly, do I need to respond to customer inquiries on social?” You Read more…

By Jennifer Brown, 7 yearsOctober 4, 2016 ago
Recent Posts
  • Customer-focused Content: Creating Content People Want and Need
  • Accessibility and Inclusivity: Distinctions in Experience Design
  • A Guide to Empathy Mapping
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