Top Ten Marketing Mistakes to Avoid When it comes to digital marketing, marketers have more responsibilities and choices than ever. With so many ever-changing options, even experienced digital marketers make mistakes. The Snapchat campaign the sales team loved went nowhere. The new landing page with the snarky chatbot failed to convert. Even Read more…
Hype regarding the Internet of Things (IoT) is inescapable. It has been described as part of the fourth industrial revolution, altering the way we work, relate and live. This digital transformation is a major focus for B2B marketers as they wonder how it will unfold in industrial and manufacturing environments. Why? Read more…
Good Survey Design Leads to Good Data User surveys are popping up on websites and mobile apps everywhere. Well-designed ones yield helpful data. Poorly executed ones are a waste of time for users and researchers. Crafting a good questionnaire is a science, but luckily, substantial published research is available on Read more…
Instantly Improve Your Blog Whether you have been blogging for years or are just getting started, these writing tips can instantly improve your blog. The blogsphere is packed with marketing bloggers and would be thought-leaders competing for followers and search rankings. Quicker fixes with microblogging and the lures of social Read more…
Don’t guess. Test. The debate was about the best color for the toolbar on the webpage. The design team was fond of a particular shade of blue while the product manager was advocating for a greener hue. Both parties had strong opinions about their choice. Who gets to decide? Was Read more…
B2B marketers are embracing chatbots–but not every bot makes a B2B website experience better. A good chatbot helps users accomplish something more efficiently and can make a site more enjoyable. A bad chatbot wastes time, frustrates users and drives them to the competition. Any task that doesn’t require human interaction Read more…
You just won a big new piece of work. The schedule is tight and so is the budget. Luckily, the project proposal defined the deliverables and timeline, so the team can start immediately and knows exactly what they need to produce and when. But as the project unfolds, it quickly Read more…
How to Put Data to Work Everyone is talking about data. But not everyone is doing anything with it. Companies are inundated with daily onslaughts of information; however, sheer volume, and access to performance information are barriers to doing something with all those numbers. Being able to see what is happening to Read more…
A time-strapped marketer’s guide This Q&A with me was originally published on B2B Marketing Q: “I have limited bandwidth for social, but this has become part of CX. How do I best manage my time? How fast, and how thoroughly, do I need to respond to customer inquiries on social?” You Read more…
The new mobile app was going to be great. The project was finally approved and things were moving ahead. The project stakeholders were assembled for the first of many meetings. The topic: budget and timelines. The funding wasn’t what everyone had hoped for, nor was the schedule, so something had Read more…