Research

5 Easy Steps to A/B Testing

Don’t guess. Test. The debate was about the best color for the toolbar on the webpage. The design team was fond of a particular shade of blue while the product manager was advocating for a greener hue. Both parties had strong opinions about their choice. Who gets to decide? Was Read more…

By Jennifer Brown, ago
User experience

Build a Better B2B Chatbot

B2B marketers are embracing chatbots–but not every bot makes a B2B website experience better. A good chatbot helps users accomplish something more efficiently and can make a site more enjoyable. A bad chatbot wastes time, frustrates users and drives them to the competition. Any task that doesn’t require human interaction Read more…

By Jennifer Brown, ago
Research

Performance Dashboard Design

How to Put Data to Work Everyone is talking about data. But not everyone is doing anything with it. Companies are inundated with daily onslaughts of information; however, sheer volume, and access to performance information are barriers to doing something with all those numbers. Being able to see what is happening to Read more…

By Jennifer Brown, ago
Marketing

Managing Social CX

A time-strapped marketer’s guide This Q&A with me was originally published on B2B Marketing Q: “I have limited bandwidth for social, but this has become part of CX. How do I best manage my time? How fast, and how thoroughly, do I need to respond to customer inquiries on social?” You Read more…

By Jennifer Brown, ago
Research

The Dangers of Recycling Personas

The new mobile app was going to be great. The project was finally approved and things were moving ahead. The project stakeholders were assembled for the first of many meetings. The topic: budget and timelines. The funding wasn’t what everyone had hoped for, nor was the schedule, so something had Read more…

By Jennifer Brown, ago
Marketing

Landing Page Design

Understanding the Differences and Drivers You’re launching a new product, and you’re ready. New ads, e-news and social media promos, literature, press releases, sales materials—you’ve got it covered. And it works. A prospect searches online and sees your Google AdWords. “Improve efficiency with the new ProductX – Download the white Read more…

By Jennifer Brown, ago