Understanding the Differences and Drivers You’re launching a new product, and you’re ready. New ads, e-news and social media promos, literature, press releases, sales materials—you’ve got it covered. And it works. A prospect searches online and sees your Google AdWords. Read more…
User research doesn’t just build a better website, it creates a better experience with your company and your brand. As part of a new global website project, I conducted user research on the existing site using a combination of interviews Read more…
Are these Assumptions Ruining Your Design? Defining the strategy, identifying goals and understanding your target audience is the first part of designing mobile experiences. Remembering that you are building an experience for a person, and not a tool for a Read more…
Designing for the Future Means Letting Go of the Past Responsive web design has changed the way we approach websites. It’s mainstream enough that most clients have an idea what is. Ask them to explain a responsive website and they Read more…
While marketers acknowledge the importance of mobile, many haven’t taken steps to optimize all communications and assets for mobile users. Failing to design emails for mobile usage is one of the biggest mistakes a marketer can make. If you are Read more…
WHY ARE YOU CREATING A MOBILE APP? This isn’t another post debating the merits of native apps versus web apps. It’s a fundamental question about why you are set on investing a chunk of your marketing budget in a unique, Read more…
Have experienced one of these scenarios? Your CEO just got an iPad and wants you to build an app as part of your marketing efforts. But only 10% of your audience is using iOS. Your best customers insist that if you had Read more…
You know you need to optimize your website for mobile. What exactly does that mean? I’ve talked about mobile design considerations and statistics to prove why mobile design investment matters, this post will review considerations and best practices for optimizing Read more…
What does it cost to build a mobile app? That’s like asking what it costs to buy a car. It depends on the type of car you are buying. But let’s say you’ve never owned or researched buying a car, Read more…